Strategy.

In so many instances, businesses are driven by budget first, strategy second. And that’s OK, but only by laying down the strategic foundations, are we able to identify those golden nuggets that can make businesses soar.

Your strategy needs to understand your customer, in every way possible. It needs to be agile and ready to shift should their needs, the market, or even your business change.

Once we have a solid understanding of the customer and market, we then explore what’s possible. With this approach, we’ve catapulted our clients into new customer segments and even expanded them into international markets.

Where strategy comes into play.

Customer Insights & Market Research
Marketing
Strategy
Communications
Planning
Persona Development & Journey Analysis
One-off Integrated Campaigns

Here’s how we do it:

1

Insights light the way

We always start by auditing your current and potential customers alongside the marketplace. And there are different ways we can do this from structured discussions to digital listening.
2

Your customers

We take the breadth of data we collect here and develop sets of personas. This tells us who we’re creating solutions for and the problems we need to solve. The best bit is, these personas can be used right across your business, from R&D right to the sales or customer service.
3

Your competitors

Our competitor analysis is a macro assessment of what’s going on around your business. Once we identify their weaknesses, we strengthen our point of difference. Then we conquer.
4

A map that always leads to your business

Journey mapping is next. We look at themes and topics collected in the earlier stages and sew these together in a way that represents how your customers do and should interact with your business. We make sure all customer interactions with your business are seamless.

Our strategies are never “set and forget”. Our ongoing support means that our strategies adapt to real-world changes; whether it be market changes, emerging trends or shifts in the way we communicate.