A user friendly design.
Driven by website UX and best practice, along with a solid understanding of their audience, we created an interactive platform that offered a fluid user friendly experience that was simple to navigate.
Built for all devices.
The platform was also designed for mobile first and a separate funnel was created for those who were on the fence about attending Nestle's events.
We then activated a marketing automation program designed to continue engaging their attendees in the lead up to the event. Data capture and storage principles were transparently upheld from beginning to end.