Showcasing brilliance in design with breathtaking imagery.

When McLaren Sydney gave The-Lowdown a brand new 600LT with the goal of reaching a more youthful audience, we couldn’t say yes fast enough.

Combining dark, moody lighting with a fusion of modern and vintage architecture, we were able to produce imagery that was more relatable for McLaren’s younger target market.

This content was designed specifically for utilisation across McLaren Sydney’s social channels, where the goal was to present a fresh take on McLaren focused imagery.