Creating press assets The-Lowdown way.

When Sony approached us to cover the exclusive launch of the hotly anticipated next iteration of the Gran Turismo franchise, we knew it would be crucial to embody the full atmosphere of the game within the content we created.

As part of the launch event, The-Lowdown was tasked with creating high-quality photo and video assets to be utilised by media personnel, helping to build hype around Sony’s flagship racing simulator for the Playstation 5.

This meant that everything from the lighting to the soundtrack used would need to be inspired by the very aesthetics of the game itself, and in turn, replicate the emotions one would experience when playing Gran Turismo 7.

Watch the Hype Reel:
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