Accelerated growth, rapid conversion.

In the first 4 months alone, our marketing and strategy have accounted for 53% of total quotes for the year.

22

Growth in Total Quotes

45

Growth in Policies

37

increase in policies for car models specifically targeted through full-funnel strategy.

97% Growth compared to previous years & compared to previous agency

A step change in branded search in the first 4 months, driven by our social campaign funnel.

Keyword examples and their growth:

70

"Enthusiast Insurance"

166

"Enthusiast Car Insurance"

166

"Enthusiast Motor Insurance"

134

"Enthusiast"

126

"Enthusiasts Insurance"

Out-performing the previous 8 months

Quotes & Policies

(2022 vs 2023)

Total

  • 22% Increase in Quotes
  • 45% Increase in Policies

Non Hit-List

  • 29% Increase in Quotes
  • 52% Increase in Policies

Hit-List

  • 12% Increase in Quotes
  • 37% Increase in Policies

Higher quote numbers commenced once T-LD started. Peak number of quotes occurred when the conversion funnel was implemented.

A Full Funnel Approach

To feed our paid media strategy, a full funnel content approach was developed, created and seeded in key customer segments.

TARGETED CUSTOMER SEGMENTS

Aussie Muscle

TARGETED CUSTOMER SEGMENTS

JDM Campaign

TARGETED CUSTOMER SEGMENTS

Euro Campaign

Work with us.

If you’d like to learn more or discuss your marketing goals with us, then get in touch with us for a free strategy session.