Denso Australia is a leading aftermarket car parts supplier who is globally recognised for their manufacturing excellence, technological advancements and environmental responsiveness.

They needed a site that would be able to effectively showcase thousands of products, across several customer markets. Their online product catalogue was complex and they struggled to streamline their website and user experience.

To assist them in gaining a better understanding of how their customers or potential customers make their purchasing decision and to see how their customers are influenced, they commissioned us to carry out multi-layered market research.

The Output

1

A comprehensive analysis was presented and delivered to DENSO Australia and indicated a market summary, market needs, audience research, qualitative research findings and SWOT analysis.
2

From our findings, DENSO Australia had a clear understanding of who they were developing their new website for, what their audience required and how to best achieve their goals from a UX point of view.
3

Our sister agency was awarded the contract to build the new website.

Research indicated that DENSO needed to serve two key customers, its general consumers (B2C) and its distributors (B2B). Their search needs and requirements need to be split and information had to be accessible for both user types.

This was met by allowing B2B customers to enter a Part Number directly into the search database whilst giving B2C customers the ability to search by Make and Model.

Our research found that optimisation for real-life mobile functionality was essential. This was implemented by our sister web agency in the most UX friendly way possible. Our qualitative research and findings shaped what the final DENSO website would look and feel like. A clean UX that met the needs of two key customer types that stemmed into further specific market needs.

Our qualitative research and findings shaped what the final DENSO website would look and feel like. A clean UX that met the needs of two key customer types that stemmed into further specific market needs.