From side hustle to eCommerce success story.
8
10
INCREASE IN DAILY SALES
4
INCREASE IN ORDER VALUE
Sustainable scaling is our specialty.
DASAI’s founder Remy was struggling to yield results from his paid advertising campaigns across Facebook and Instagram – Enter, The-Lowdown, veterans in the Social Media and Advertising Space. From humble beginnings, Remy utilised The-Lowdown’s expertise in the advertising and content creation to accelerate sales growth.
Advertising through adaptation.
In an increasingly competitive advertising space, achieving measurable results for an eCommerce business is no walk in the park. Leveraging expertise and owned data, The-Lowdown helped bolster DASAI’s unique product range with the advertising support required to turn a side-hustle into an international business.
Starting with a comprehensive campaign lay down, we took a deep dive into DASAI’s brand – looking at what products possessed the most attractive USP’s and constructing ad sets based on our findings. From here, it was a matter of building audience data sets that represented DASAI’s ideal target audience.
Our ongoing management of DASAI’s paid advertising continues to maximise results and promote sustainable growth throughout all areas of the business. Advertising isn’t a game of set-and-forget, it’s a process of continuous refinement that makes all the difference when it comes to achieving consistent results.
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Content that captivates.
To bolster paid advertising, The-Lowdown was tasked with creating high quality photo & video assets for distribution across DASAI’s paid and organic channels. When approaching content creation for DASAI, it was important to perpetuate the brand aesthetic that had been cemented from the very beginning.
With DASAI’s target audience in mind, we made sure to place products in familiar settings, not only providing context, but helping encapsulate “the look” that had become synonymous with the brand. Unique products deserve unique content, and we created imagery designed to stand out in the sea of content viewed by social media users on a daily basis.
