In addition to holding their digital account with us, BWA Motor Group utilises THE-LOWDOWN Agency for the design and execution of creative assets and campaigns to ensure that its brand and brands that it's a distributor of remains polished, professional and uniform whilst adhering to branding guidelines.
By utilising serialised campaigns via refreshed creatives for BWA, we ensure that different messages are sent out to different target markets, and avoid traditional marketing 'blanket approaches'.
We manage the process from beginning to end including concept, design, approval, rollout and advertising. This means that BWA's team only has to focus on converting the leads we feed in to the sales department.
By leveraging a consistent design tone for their Motor Magazine ads, we make sure that BWA stands out in its placements.
Each ad is carefully tailored with a key specific communication point and coupled with a strong call to action.