Encapsulating Inspiring Captivating the
four-wheel-drive community through engaging content.
Capturing the attention of enthusiasts through content that puts the passion before products.
Strategically delivering content that will be viewed, and engaged with, by more enthusiasts.
Achieving double-digit growth in a community of enthusiasts.
Strategically delivering content that will be viewed, and engaged with, by more enthusiasts.
63
Increase in Total Impressions
47
Increase in Total Clicks
Living the outdoor Australian lifestyle from the convenience of your phone.
Portraying the Australian outdoor lifestyle to our audience through targeted content was BFGoodrich’s primary aim.
In conjunction with our segmentation, we knew our audience didn’t want to see the product in showroom condition, they wanted to see it pushed to its limits.
A clear-cut strategy that maximises the value of BFGoodrich’s organic resources and content.
That’s why we analysed BFGoodrichs’ target audience, segmented it through demographic, psychographic and behavioural techniques and effectively narrowed the audience into a group that we understood inside and out.
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
adventure lifestyle
Launched with purpose.
From the very start, the visual curation of the feed was paramount, and we developed it to portray visually impactful and inspirational adventure content that resonated directly with BFGoodrich’s target consumers.
