SHIFTING CUSTOMER PERCEPTIONS WITH CRITICALLY ACCLAIMED CONTENT CREATION.

GLOBAL VIDEO CAMPAIGN

Continental GT Convertible

The-Lowdown was tasked with helping Bentley Sydney widen their target audience – they wanted us to show - not tell - that Bentley was a brand for all ages, not just the oldies. A series of five vehicle
features were produced to portray the lifestyles surrounding various Bentley models.

650

organic views

90

engagements

3

best performing reel

Powerful content with a purpose.

The objective for the Bentley Continental GT Convertible video campaign was to portray the vehicle as a ‘grand tourer of adventure’ by combining non-vehicle elements from exclusive locations in Sydney. The content was to be closely relatable for Sydney’s upper class whilst demonstrating the lifestyle possibilities of Bentley ownership.

The result was a flagship campaign for the Continental GT Convertible picked up by Bentley Global and rolled out across their social channels – content regarded by Bentley Global as being on par with what they produce in-house.

TESTIMONIAL

TESTIMONIAL

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TESTIMONIAL

"The shots were excellent in terms of technical execution and look and feel, which is on par with the content that we are creating natively ourselves here at our headquarters in Crewe.

We enjoyed the video of the Bentley Continental GT Convertible which was shot and produced by The Lowdown.

We always aim to photograph the products in a way that they stand out, which will go a long way to capture the attention from our audience and stop their thumbs from scrolling."

— Angelos Sfakianakis, Social Media Manager, Bentley Motors Limited

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Personifying luxury performance.

To celebrate the recent opening of their five-star experience facility, Bentley Sydney tasked The-Lowdown with showcasing the space. Whilst the aim was to create two pieces of content for the new Bentley Flying Spur and Continental GT, it was important to incorporate elements of the new showroom to build customer connection to the brand and the dealership.

Bentley Continental GT

Bentley Flying Spur

In following the given theme of ‘bold’ and ‘extraordinary’ we disrupted the status quo of filming the dealership during the day, and instead shot at night. This allowed us to incorporate a ‘dream’ style sequence personifying the cars as imagining life outside of the dealership. Utilising landmarks unique to Sydney City, we filmed in locations that would be relatable to the target audience.

Automotive lifestyle marketing done differently.

When Bentley Sydney received their specially ordered ‘Cricket Ball Red’ Continental GT, they came to The-Lowdown with the aim of creating an engaging visual stimulus to target Sydney’s upper echelon. Their priority was to encapsulate Bentley ownership as a lifestyle – not just a car.

The second objective was to showcase the plethora of bespoke options available when ordering a new Bentley – It was critical to emphasise that every Bentley can be unique in its own way without straying from the brand’s shared characteristics of opulence and luxury.

The resulting content was a viscerally displayed weekend escape in the Hunter region starring the Continental GT as the main protagonist. Woven subtly into this cinematic piece was glimpses of the Bentley’s unique selling propositions – demonstrating stylistic possibilities without drawing away from the lifestyle motif.

The Continental GT Speed

The Continental GT Speed from Bentley Sydney is a W12 Coupe finished in Moonbeam Silver with an Imperial Blue Leather interior and black accents. We were tasked with visualising and showcasing the mixture of these elements and creating impassioned photo and video content for Bentley to utilise.

Work with us.

If you’d like to learn more or discuss your marketing goals with us, then get in touch with us for a free strategy session.