The-Lowdown was tasked with helping Bentley Sydney widen their target audience – they wanted us to show that Bentley was a brand for all ages, not just the oldies. A series of five vehicle
features were produced to portray the lifestyles surrounding various Bentley models.

The objective for the Bentley Continental GT Convertible video campaign was to portray the vehicle as a ‘grand tourer of adventure’ by combining non-vehicle elements from exclusive locations in Sydney. The content was to be closely relatable for Sydney’s upper class whilst demonstrating the lifestyle possibilities of Bentley ownership.

To celebrate the recent opening of their five-star experience facility, Bentley Sydney tasked The-Lowdown with showcasing the space. Whilst the aim was to create two pieces of content for the new Bentley Flying Spur and Continental GT, it was important to incorporate elements of the new showroom to build customer connection to the brand and the dealership.

In following the given theme of ‘bold’ and ‘extraordinary’ we disrupted the status quo of filming the dealership during the day, and instead shot at night. This allowed us to incorporate a ‘dream’ style sequence personifying the cars as imagining life outside of the dealership. Utilising landmarks unique to Sydney City, we filmed in locations that would be relatable to the target audience.

When Bentley Sydney received their specially ordered ‘Cricket Ball Red’ Continental GT, they came to The-Lowdown with the aim of creating an engaging visual stimulus to target Sydney’s upper echelon. Their priority was to encapsulate Bentley ownership as a lifestyle – not just a car.