We were tasked with conceptualising & executing the launch of adidas yeezy season one in sydney.
As an agency, we managed the release of the very first yeezy collaboration with adidas throughout Sydney - in store and at selected online outlets.
In addition to the digital release, we brought the conceptual aesthetic to life in Sydney's CBD.
This included managing the build of the retail pop up store.
The local release of Yeezy Season One set a new precedence for sneaker and streetwear culture, with continued hype around releases that followed.
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