DO YOU EVEN DIGITAL?

As passionate automotive enthusiasts ourselves we understand the complex and multifaceted digital challenges facing businesses within the automotive industry today, particularly across an increasingly competitive digital landscape which renders digital success more critical than ever.

Quality digital content is difficult to create, social media management can often be an extremely time-consuming process and the ever-changing digital algorithms of advertising platforms today make independent advertising increasingly unrealistic for the inexperienced user.

Many of these digital challenges can present as outright barriers to entry, with most businesses finding themselves completely overwhelmed by the sheer volume of time, data and technical expertise required to effectively scale their brand digitally.

With brands becoming more and more reliant on their digital identity and online presence, digital specialisation is essential in preventing marketing-to-sales pipeline inefficiencies which subsequently tend to hamper the effectiveness of digital marketing campaigns.

So how can you best position your business for sustained growth and expansion in the face of an ever-evolving digital landscape without sacrificing crucial business resources such as time and money?

HOW WE DO DIGITAL…

Remaining at the forefront of the digital landscape is no mean feat, it’s often a complex and multifaceted endeavour. But our primary objective is actually really quite simple – to help you identify the untapped potential of your business and provide you with the tools you need to realise that growth.

We specialise in understanding the complex layers of data that underpin the digital advertising world, and the sustained success of the brands that we work with is something we take great pride in and love to SHARE.

We see ourselves as the right-hand man to your operations, and we recognise that there is no ‘one-size-fits-all’ approach when it comes to marketing. That’s why we leave it up to you to decide just how integrated you’d like us to be with your business.

Our service has been designed from the ground up with modularity in mind in order to allow you the flexibility and us the ability to adapt our level of integration so that we can work with your business in a way that’s truly unique to your needs, and your needs specifically.

So whether it’s high-quality Content Creation, Social Media Management, Digital Advertising, or one of our other full-suite of service offerings, you get to spend more time doing the things you do best, while you leave all the confusing and time-consuming marketing stuff to the experts.

STAND-ALONE

/ AD ACCELERATOR

Want to begin generating leads for your business but not quite sure how? Don’t worry, you’re not alone. Digital advertising is an extremely complex landscape to navigate with ever-changing digital algorithms and a slew of customisable parameters that need to function in synergy for success.

The-Lowdown has established itself as an industry leader in advertising and data analytics over the past 10 years, with a fantastic history of success punctuated by the fact that we’ve been able to achieve a Return On Ad Spend of at least 4x for every client that has come through our doors.

With our stand-alone Ad Accelerator package, we’ll look to establish a baseline performance of advertising with an included optimal ad budget provided for utilisation across the recommended advertising domains, whether that be Facebook, Instagram, YouTube and/or LinkedIn.

After completing a digital scrape and initial audience research, we’ll formulate an initial strategy with our dynamic approach to ad management including ad creative, end-to-end campaign management, buyer persona analysis, data aggregation and layered retargeting for optimal success.

Our Ad Accelerator package is perfect for those businesses who want to employ a direct paid advertising strategy to increase ongoing short-term growth, whilst maintaining complete control of their existing digital asset channels and content creation responsibilities.

SEMI-INTEGRATED

// CONTENT CURATOR

Struggling to find time to effectively manage your business’s social media profiles? Unsure what content to capture? Don’t worry, you’re not alone. That’s why we created Content Curator, our bespoke digital package that takes responsibility for all your social media and content creation needs.

Designed as the ultimate media solution, Content Curator allows you to hand over the time-consuming digital elements of your business to a professional agency that has the know-how and expertise to generate brand equity, awareness and engagement on your behalf.

After a digital audit where our team of dedicated marketing professionals will assess the current state and health of your business channels, we’ll then make recommendations on which social media assets present as most beneficial for your business along with recommended post frequencies.

To strengthen our management of your social media channels, we’ll also create the professional content necessary to generate organic digital traffic with our in-house photographers providing you with the recommended number of image sets per month.

Whilst paid advertising is not included with this package, all your digital bases are covered, complete with professional content, post-scheduling, analytics, monitoring, formatting, quality copywriting and much more, ensuring your business will stand out amongst the crowd.

SEMI-INTEGRATED

// MEDIA MANAGER

Our Media Manager package has been developed in order to assist you in transitioning complex digital advertising responsibilities and time-consuming social media management to The-Lowdown in order to free up critical resources for deployment in other areas of your business.

Whilst you’ll continue to maintain responsibility of all content creation efforts, our team of dedicated marketing professionals will work with you to make recommendations on which social media channels to focus on, whilst providing you with the optimal post frequency for each digital asset.

Complete with post-scheduling, quality copywriting, monitoring, post analytics, framing and formatting, you can be confident that your digital presence will have that professional edge – a key strength that we’ll look to draw upon as we ramp up your digital advertising efforts.

We’ll also recommend the optimal ad budget necessary in order to deploy your multi-layered strategic campaigns that target a validated demographic. Complete with ad creative, graphic design, buyer persona analysis and retargeting, the aim is to drive quality short-term leads for conversion.

In building long-term organic brand equity through the modernisation of your digital assets and driving short-term conversions through the professional management of your digital advertising strategy, you’ll be fully equipped to take on any digital challenge that presents itself to your business.

FULLY-INTEGRATED

/// DIGITAL DIRECTOR

Designed as a full-service activation of multiple marketing mechanisms deployed at once, our Digital Director package aims to generate brand awareness, drive engagement and expand digital reach in order to amplify your business’s capacity for both horizontal and vertical growth.

We’ll look to employ an optimised advertising strategy across your respective digital channels with a recommended ad budget included, complete with KPI’s, ad creative, audience engagement analysis, dynamic campaign tweaking, data aggregation, retargeting, lead tracking and more.

Whilst our ads focus on generating quality short-term leads for conversion, we’ll be preparing the foundation for your brand’s long-term growth with the ongoing management of your social media channels, including professional copywriting, proper formatting, post scheduling, monitoring and analytics.

In order to maximise the effectiveness of your new digital ads driving traffic to your professionally managed social media accounts, we’ll also be providing professional photography services to generate consistently high quality content for distribution across your respective digital channels.

By activating a multi-faceted package that encompasses advertising, social media management and professional content creation, Digital Director will provide you with the full-spectrum of scalable foundational tools necessary to drive a sustained growth assault on all digital fronts for your business.